OUR MISSION
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo nemo enim ipsam.
The Spark Behind the Design
The Aha Moment
In 2023, we noticed a travel problem nearly everyone faces: your clothes either arrive wrinkled, or you end up carrying a bulky suitcase and paying extra fees. That’s when we set out to design a smart bag that blends elegance with function.
We wanted a bag that’s compact on the outside, but surprisingly efficient on the inside. After countless sketches and trials, we developed a design that fully unfolds—allowing you to hang your clothes wrinkle-free, exactly as you packed them.
But we didn’t stop there. With its cleverly organized interior, you can pack more in less space, making it easy to bring as carry-on and skip the extra baggage fees altogether.
It’s not just a bag… it’s your smart travel companion.
Refining the Idea
Working Out the Concept
In early 2023, our vision at Lohxe began to take shape: a compact carry-on bag that keeps clothes wrinkle-free. We focused on designing a smart hanging system that blends elegance with efficiency. Through sketches, trials, and real travel testing, we shaped the first prototype of what would become Rooi Travel™ 2.0—a minimalist, functional bag made for modern travelers.
Refining the Practical Details
Working Out the Concept
In the fast-paced world of modern travel, we saw a clear need for a smarter way to pack. In early 2023, the concept of Rooi Travel™ 2.0 started to take shape. We focused on developing a functional hanging system that keeps clothes neat, saves space, and eliminates the need for checked luggage.
Relying on real travel experience and direct user feedback, we worked through multiple iterations and prototypes. Partnering with expert manufacturers, we refined every detail—from structure to stitching—until we had a final product that met our vision.
Condimentum fames egestas ad potenti
Lementum musat dignissim
In our journey to bring Rooi Travel™ 2.0 to life and scale it for the world, we turned to Kickstarter—a trusted crowdfunding platform—as our launchpad. The response was truly inspiring. Within just 30 days, we exceeded all expectations and raised over €220,000, marking a major milestone for our brand.
This incredible support didn’t just fund our first production run; it validated our vision and fueled our momentum. Our Kickstarter success proved that people around the world are ready for a smarter, more elegant way to travel—one that Rooi Travel™ 2.0 is proud to deliver.
Travel without headaches
Welcome to my rooi, where finding the most innovative ways to make your travels easy and light is the cornerstone of our business. As a family company specializing in travel accessories, we believe passionately that travel is a pleasure from start to finish. We feel quality is a right, not a luxury, and after years of research and carefully tested products, we've finally perfected the ultimate accessories for travel lovers.
Quality first
In addition to providing premium travel accessories at the highest standards, our team is consistently looking for ways to improve and always listening to our customers' feedback. We're always keeping an eye on the latest trends and innovations as we push to the forefront of travel accessories in both standards and function.
Join our travelers
We govern ourselves by the simple truth that our customers and their interests are our top priority, and through our products, we work hard to meet their needs and exceed their expectations. We have had the privilege of serving over 15,000 satisfied customers worldwide, and we are proud to be leaders in the travel accessories space.
We hope you enjoy our products as much as we enjoy creating them for you.
- The my rooi team
OUR MISSION
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo nemo enim ipsam.
OUR STORIES
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
OUR APPROACH
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
OUR PHILOSOPHY
Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Quis nostrum exercitationem ullam.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Quis nostrum exercitationem ullam.